Supreme Customer Service Secret #1
Be honest with your customers and deliver In Line with their expectations or higher!
I know; this is kindergarten pop-talk. But in reality, being Honest With Your Customers In Practice IS Easier Said Than Done. But here’s how you can perfect your customers’ experience.
Here’s an example that happened to me! I doubt the retailer did this intentionally, but the experience made a lasting impact on me and has given me cause to question the retailer’s quality and whether they really look out for my best interests.
About 7 months ago, I visited my favorite clothing store in New York City. I bought a pair of Cole Haan loafers that were on sale for $129. Ok! I was ready to roll.
Three weeks ago, I was wearing My Loafers. The night before it had snowed.
All of a sudden I felt that My feet were freezing!
Turns out there was a hole in the soles of both shoes!
7-month old Cole Haan loafers. And I wore them only one or two times per week. Bad deal!
I’m thinking these shoes are Defective or at least sub-standard quality. Not what I expected from Cole Haan or the store.
Last week, I paid $45 to buy new rubber soles.
Ignoring the fact that I wore the loafers during the 6 or 7 months, shoes that cost $129 now cost me $174.
Truth be told, I probably would have paid $175 in the first place - or at least $149. But now, I resent being snookered in at $129 and being forced to spend $175…
This incident gave me cause to question the store’s honesty…
-Do they really care about me?
-How high is the quality of their clothes?
-Are their clothes a good value?
I believe this situation happens All Too Often. Does it happen in your business? Where? How?
Put yourself in your customers shoes. Pretend to be a mystery shopper and make a purchase in your stores.
-How and where could this situation happen in your business?
-What events and factors could detract from your customers’ experience?
-What could go wrong with the quality of your goods and services?
-What could happen that would hurt your customers’ loyalty to you and your business?
Please contact us so we can help you improve your customer experience and increase your sales.
For more information about how to grow your business and make more money, click here: http://www.revenueminer.com/products–services/products–services/
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