Well, no sooner did the “ink” dry on yesterday’s post about creating a “Sense of Urgency” in your customers when I remembered a real dud of a sales call.
Back in 1996, I was a Vice President in sales and marketing in equipment leasing at Citicorp (now part of Citigroup; NYSE: C). Our offices were located [...]

To The Revenue Miner, a sale IS a sale, no matter whether you are selling cars, hammers, water, or even money!
Today I was in a meeting in Georgia discussing a client’s new real estate project.
I was helping [Matt] the developer (aka borrower) sell his story (the “Project”) to a lender.
Getting to the core, Matt was [...]

To generate new revenue and expand your business, make sure you create the best possible user experience and deliver the benefits your customers and clients seek.
One of my major clients is located in Secaucus, NJ, just around the bend from The Meadowlands Arena. Across the parking lot is a Crowne Plaza hotel at $199 per [...]

Ok fellow miners, here we go!
Just to give you a taste of some of the top ways to mine revenue for your business. Here are 5 to get you started!
1) Make sure your message is clear -Does it “sing” to your target market?
Today, we are bombarded with over 3,000–yes three thousand ad messages every day.  It’s near [...]

We are hands on, creative marketers, who continually mine the world to deliver new ways to put more money in your pocket.
 A good day for us is when we find a new way to generate revenue in your business.
 Most businesses and managers look for a nickel here and a dime there, but we look for [...]