Typically, I don’t post twice in one day, but I just had to share this Revenue Mining Tip with You. One of our longstanding clients (five years with a one-year break last year) is a leading Industry expert in the Internet marketing and media space (SEO and SEM). I had a consultation with the CEO [...]

Here’s one for the small world department. I’m a member of a local business Networking Group. Much more informal and flexible than BNI but very effective. Yesterday I attended our networking meeting and met the CEO of the “M-Moving Company.” It turns out that my family used this home moving company twice when we moved [...]

I am a member of Best Buy’s (NYSE: BBY) Reward Zone(r) customer loyalty program and receive bonus reward points for my purchases - the program is relatively standard. But here’s where they got innovative. In late October, they sent me a postcard offering extra bonus reward points for my holiday purchases between November 4 and [...]

For some 28 years, I have been a loyal Gillette razor aficionado (Gillette is a division of Procter & Gamble - NYSE: PG). I always chuckle when I think of their “Razors and Blades” marketing strategy. Essentially, Gillette gives away the razor and makes a mint on the blades. People buy a razor every now [...]

I hope that by now you’ve recovered from any Thanksgiving overeating you may have endured… :):):)
Today, let’s continue exploring National Amusements movie theaters and their Star Pass customer loyalty program. The other day, I saw the movie “American Gangster” with Denzel Washington and Russell Crowe (Great movie btw) at my favorite theatre, National Amusements’ Cinema [...]

Happy Thanksgiving! Thank YOU so very much for tuning in to The Revenue Miner.
You may be aware that I love customer loyalty programs and the movies. My favorite movie theatre is National Amusements’ Cinema de Lux in White Plains, New York 10601. They participate in National Amusements’ Star Pass customer loyalty program. For every eligible dollar [...]

In my search for new revenue, I’m always on the lookout for new ideas. And today is no exception. As you may be aware, I spend a lot of time driving to clients’ offices. En route, I notice many vans that have ads painted on the sides. This is a good revenue mining technique. While [...]

In my town, like many other towns across America, on Main Street there are two gasoline stations across the street from each other: Shell Oil and Sunoco. One has an overhang (roof) over the gasoline pumps; the other station does not. The gasoline at the station with the roof happens to cost a few pennies less [...]

One of the greatest marketing techniques I ever implemented is a “You Should Know” marketing tool (handout) that promotes your business and is almost guaranteed to generate new revenue. In 2004, while I was a Senior Vice President with Citigroup (NYSE: C) and National Sales Manager of its Citicapital Bankers Leasing Unit (B2C), I discovered 17 different ways [...]

The other day, I had a date with the Department of Motor Vehicles (DMV) to. . .well it doesn’t matter.
Anyway, as you might expect the lines were very long.
Following my usual custom, I brought along a new special report I was writing but I happened to leave my pen in my car.
Lo and behold; to [...]