Customer service and the user experience is often driven by the little customer interactions. . . Last Thursday, I called one of my favorite restaurants to make a reservation for dinner Friday. The hostess explained, “We don’t accept reservations for parties of less than 8 or 10 people before the actual day you want to [...]
Posted in Client Communication, Customer Experience, Customer Satisfaction, Employees, Repeat Purchases, Restaurant Biz, Sales Secrets | No Comments
Consider these two general pricing methodologies that service businesses follow to make more money. These are designed especially for service providers and fee-for-service providers.
Under Model #1, the service provider (sole practitioner) raises his prices and charges newer customers higher prices than the existing customers (older customers). He builds his business and takes on as many [...]
Posted in Accounting & Finance, Business Math, Cash Generators | No Comments
One of the best ways to generate the revenue you deserve is to make sure your employees charge your customers the right prices for all the goods and services they purchase.
I am Not implying that your employees or team members are cheating or stealing from you. Simply put, some things fall through the cracks. . [...]
Posted in Accounting & Finance, Business Math, Cash Generators, Employees, Taxes | No Comments
To build customer loyalty and generate customer goodwill, give your customers something that’s meaningful to them, Especially when they complain or there’s a problem.
Some years back I had the occasion to stay at the Marriott Hotel at Newark Airport. That morning the hot water heaters were broken so the shower was ice cold. The manager [...]
Posted in Uncategorized | No Comments
One of the best ways to win new business and generate new revenue is to Exude Self-Confidence. The Secret is to Overflow with Self-Confidence. Not arrogance, over-the-top pride, effusive language or bogus hype, but Strong Personal Conviction And the Sincere Belief that You Can Deliver and Solve the Customer’s Problem and Provide the Smart Solution [...]
Posted in Client Communication, Copywriting Secrets, Customer Experience, Customer Satisfaction, Product Positioning, Product Value, Refreshing Marketing Ideas, Sales Secrets | No Comments
One terrific way to generate new sales is to Remind Your Customers about the Special Benefits and the Little Extras you offer - Regularly and Continually.
Last week I was training a group on sales techniques in Tysons Corner, Virginia and I stayed at the Hilton hotel.
When I checked in I made sure that they had [...]
Posted in Big Brands, Customer Loyalty Programs, Hilton Hotels, Marriott, Refreshing Marketing Ideas, Sales Secrets, Value Proposition | No Comments
One of the best ways to make more money and increase your bottom line is to charge your clients for expenses (expense reimbursement). FedEx and UPS charge a fuel surcharge to defray their extra fuel costs. Service firms including accounting firms, law firms and consulting firms charge their clients for expenses (expense reimbursement) for decades.
While [...]
Posted in Accounting & Finance, American Express, Business Math, Cash Generators, Chase Manhattan Bank, Credit Cards, Marriott, Staples, Taxes | No Comments
Romance and Valentine’s Day can be a wonderful way to show your customers that you appreciate them and their business. While Valentine’s Day is just around the corner, any holiday can be an ideal time to thank your customers.
1. Give an extra little surprise with their purchase (bonus with purchase). Of course chocolate can be [...]
Posted in Bonus with Purchase, Customer Loyalty Programs, Holiday Marketing Ideas, Refreshing Marketing Ideas, Repeat Purchases, Starbucks, dunkin' donuts | No Comments
The more years that go by, the more I believe that successful selling means putting your offer (promotion) in your clients’ hands directly and making sure you communicate your offering clearly and succinctly.
As a writer, author, publisher, and especially a copywriter, I love language, words, phrases and construction…and today’s Revenue Miner post is no [...]
Posted in Client Communication, Copywriting Secrets, Product Positioning, Refreshing Marketing Ideas, Smart Hiring, letters of recommendation | No Comments
The Bucket List Movie and Buckets Full of New Sales Revenue
A few weeks ago I saw ‘The Bucket List’ movie. Jack Nicholson as Edward Cole and Morgan Freeman as Carter Chambers play cancer patients who share a hospital room.
Although The New York Times panned the movie for many reasons that I happen to agree [...]
Posted in Sales Follow Up, Sales Secrets, Urgency, the bucket list | 2 Comments