The stealth sales letter or subtle sales letter leverages the soft sell and can often pique your target customer’s interest and help you close the sale. A few months ago, we were pitching a new client on a copywriting project–to write a sales letter for a real estate investing course.  
We had several solid calls and [...]

Knowing your effective tax rate can help you make more profitble business decisions because you’ll know how much of every dollar of sales and pre-tax profits you keep, after you pay income taxes, And how much pretax income you have to generate to accumulate a certain amount of cash or cash flow for spending.
A good rule of thumb or [...]

Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]

To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]

Selling prices range from low to high and up and down. There are several ways to calculate selling prices.

One way is to study market prices and market pricing — the prices your competition charges for the same goods and services [but, by the way, The Revenue Miner™ is Not a big fan of merely [...]

One of the best ways to expand your business and boost your revenues is to reward loyal customers for buying from you. This in turn further increases customer loyalty, purchase frequency and upsells. Give your loyal customers more and more gifts and bonuses based on their spending levels—how much they buy from you. This strategy leverages [...]

This useful rule of thumb can help you gauge profitability of your business, the quality of  sales revenue and the ratio of sales revenue to costs.
>> Sales Revenue equals 3 times Costs OR
>> Sales Revenue equals 6 times Costs
>> Or some other multiplier that works for your business.
The concept is that in order to turn a [...]

One of my favorite new revenue generators is the PIN message feature on my Blackberry Curve (all Blackberrys should have this feature). PIN stands for Personal Identification Number and each Blackberry has its own unique PIN. You can send PIN messages to your colleagues and the transmission is lightning fast.

You can use the PIN function [...]

One excellent way to build customer loyalty is to make the customer experience and user experience pleasant, efficient and simple! Without being condescending or insulting, “Idiot-Proof” your delivery systems to reduce errors and streamline the purchasing process.
Over the Christmas Holidays, I visited friends in California and parked my car at AvisStar Parking at Newark [...]