Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]

Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
 
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]

We proudly bring you another case study about “Company A,” one of our best clients that happens to be run by a savvy woman!!! I mention the founder/CEO’s gender because it’s relevant to this post…
 
She just emailed me to describe a situation where she’s pitching a marketing package to an internationally recognized businessMan and author. [...]

As a business owner and entrepreneur you may have focused on the difference between the owning and running a business and having a job—being an employee. And there IS a difference. A job is often considered to be a five day, 9 to 5 endeavor where the employee collects a pay check (salary) along with [...]

With April 15th just around the corner, a number of people are preparing their income tax returns and have asked us about the 2007 mileage allowance rate — the reimbursement rates to use for business use of their personal automobile.
The 2007 rate for actual miles driven for business purposes is 48.5 cents.
The 2007 IRS mileage [...]