Analyze the cause and effect in your customer interactions and watch your customer loyalty and sales soar!
My nephew, almost 12, went to day camp this summer. He had a great time, although at the end we discovered that his counselors (college age) teased him. Disgraceful. Custom is to tip the counselors because they earn a [...]

My son Mike (now 9 1/2), as you may know, is a very accomplished soccer player, top 5% in his grade. Recently, he joined my Sunday game. Ages range from Mike who is the youngest player to Tony who’s almost 60. What’s more, half the players are from Peru. Outstanding.
As you can appreciate, the [...]

The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]

Yesterday morning, my son Mike and I played soccer in our traditional Sunday game. Then I grabbed my favorite: well done bacon (burned!), egg and cheese on a roll for breakfast at my local deli. Umm.
 
A young man who was a senior at Syracuse University was also ordering. I asked him what he wanted to [...]

Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
 
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]

Publicity Secrets: One of the best ways to expand your business, make more money and gain credibility in your marketplace is through publicity.
Publicity means getting coverage in the media (press coverage) as a story or source of information.
What’s more, publicity is FREE, especially compared to advertising.
Publicity is more powerful than space advertisements because space advertising [...]