Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]
In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]
The other day, my toilet broke and I visited a nearby hardware store.
I explained my problem to the owner who said “You’ll find replacement parts in Aisle 8.” Lovely.
His tone [to me] was somewhat stern and definitive - in other words, “I’m not accompanying You to Aisle 8.”
Off I went. I did in fact find [...]
Be sure to Remind Your Customers About Your Product/Service Offering – Especially your Old & Cold (Existing) Customers.
This may seem like a simple and routine tactic but I can’t count how many of my [new] clients who overlook this easy yet powerful sales and marketing strategy.
Never assume that your customers are familiar with Your Entire [...]
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