The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]

Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
 
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]

The greatest sales secret is positioning (placing) your products and services right in front of your customers’ eyes. Make it simple, clear and easy…as follows:
The other day, I had a meeting near Wall Street; on my way out I stopped at Trinity Church at Wall Street and Broadway. I have always admired Trinity Church and [...]

The Secret to Getting Your Emails Read is: !!!Always!!! Follow Up on Emails with a Telephone Call.
Never assume that your emails get through the recipient’s firewalls, especially when your emails contain attachments.
 
This week, we sent a proposal for a subcontracting assignment to a major advertising NY agency. I sent my contact Kate three (3) [...]

The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]

 Bed Bath & Beyond Coupons — New Life…
Now, for a limited only, The Revenue Miner will honor Your Bed Bath and Beyond coupons - Even the expired coupons. We’re 100% serious! Send them in today to redeem your rebate.
 
With our success tools and incredible information products you’ll expand your business by leaps and bounds And [...]

In our last post about Rimm’s Blackberry, ‘How Blackberry PIN Creates New Revenue,’ we explained the power of their lightning-fast PIN technology:
Remember, each Blackberry handheld device has its own unique PIN, a unique I.D.
Today we discovered that you can email your friends and contacts your PIN, Easily.
Simply load your email (click ‘Compose Email’), select the [...]

Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]

Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]

To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]