Archive for the 'Big Brands' Category

Supreme Customer Service Secret #1

Be honest with your customers and deliver In Line with their expectations or higher!
 
I know; this is kindergarten pop-talk. But in reality, being Honest With Your Customers In Practice IS Easier Said Than Done. But here’s how you can perfect your customers’ experience. 
Here’s an example that happened to me! I doubt the retailer did this [...]

Sales Secret: How Showing Appreciation Wins New Business

Sure, One of the best ways to win more business is to deliver value, make the other person money and create win-win. But,
Add in Showing Appreciation.  Say ‘Thank You’ or send a ‘Thank You’ email or better yet note via snail mail. 
The other day we sent Jan, our freelance graphic designer, a project. It was [...]

How Networking Secret Yields New Sales

The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]

Sales Secret #4: Check the Words; Make Every Word Count

Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
 
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]

Sales Secret #3: How to Upsell with Pinpoint Product Placement

The greatest sales secret is positioning (placing) your products and services right in front of your customers’ eyes. Make it simple, clear and easy…as follows:
The other day, I had a meeting near Wall Street; on my way out I stopped at Trinity Church at Wall Street and Broadway. I have always admired Trinity Church and [...]

Sales Secret #2: The Secret to Getting Your Emails Read

The Secret to Getting Your Emails Read is: !!!Always!!! Follow Up on Emails with a Telephone Call.
Never assume that your emails get through the recipient’s firewalls, especially when your emails contain attachments.
 
This week, we sent a proposal for a subcontracting assignment to a major advertising NY agency. I sent my contact Kate three (3) [...]

Sales Secret #1: How Free Advertising Yields 1000% Profit

The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]

Bed Bath and Beyond Coupon Goldmine

 Bed Bath & Beyond Coupons — New Life…
Now, for a limited only, The Revenue Miner will honor Your Bed Bath and Beyond coupons - Even the expired coupons. We’re 100% serious! Send them in today to redeem your rebate.
 
With our success tools and incredible information products you’ll expand your business by leaps and bounds And [...]

Blackberry PIN Rides Again

In our last post about Rimm’s Blackberry, ‘How Blackberry PIN Creates New Revenue,’ we explained the power of their lightning-fast PIN technology:
Remember, each Blackberry handheld device has its own unique PIN, a unique I.D.
Today we discovered that you can email your friends and contacts your PIN, Easily.
Simply load your email (click ‘Compose Email’), select the [...]

The Unexpected Gift that Drives New Revenue: Part 1

Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]