Archive for the 'Big Brands' Category
Be honest with your customers and deliver In Line with their expectations or higher!
I know; this is kindergarten pop-talk. But in reality, being Honest With Your Customers In Practice IS Easier Said Than Done. But here’s how you can perfect your customers’ experience.
Here’s an example that happened to me! I doubt the retailer did this [...]
Posted in Customer Experience, Customer IS King!!!, Customer Satisfaction, Other Big Brands, Product Value, Value Proposition | 12 Comments
Sure, One of the best ways to win more business is to deliver value, make the other person money and create win-win. But,
Add in Showing Appreciation. Say ‘Thank You’ or send a ‘Thank You’ email or better yet note via snail mail.
The other day we sent Jan, our freelance graphic designer, a project. It was [...]
Posted in Bonus with Purchase, Business Letters, Client Communication, Customer Loyalty Programs, Customer Satisfaction, Mega Marketing, Product Value, Publicity Secrets, Refreshing Marketing Ideas, Restaurant Biz, Sales Secrets, Upsell, Value Proposition | 3 Comments
The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]
Posted in Cash Generators, Client Communication, Customer Loyalty Programs, Customer Satisfaction, Refreshing Marketing Ideas, Repeat Purchases, Restaurant Biz, Sales Follow Up, Sales Secrets | 3 Comments
Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]
Posted in Client Communication, Copywriting Secrets, Restaurant Biz, Sales Secrets | 2 Comments
The greatest sales secret is positioning (placing) your products and services right in front of your customers’ eyes. Make it simple, clear and easy…as follows:
The other day, I had a meeting near Wall Street; on my way out I stopped at Trinity Church at Wall Street and Broadway. I have always admired Trinity Church and [...]
Posted in Cash Generators, National Treasure, Other Big Brands, Product Positioning, Product Strategy & Placement, Product Value, Refreshing Marketing Ideas, Sales Secrets, Upsell | 1 Comment
The Secret to Getting Your Emails Read is: !!!Always!!! Follow Up on Emails with a Telephone Call.
Never assume that your emails get through the recipient’s firewalls, especially when your emails contain attachments.
This week, we sent a proposal for a subcontracting assignment to a major advertising NY agency. I sent my contact Kate three (3) [...]
Posted in Blackberry (RIMM), Client Communication, Copywriting Secrets, Sales Follow Up, Sales Secrets, Urgency | 1 Comment
The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]
Posted in Accounting & Finance, Cash Generators, Client Communication, Copywriting Secrets, Other Big Brands, Product Positioning, Refreshing Marketing Ideas, Sales Secrets, Upsell, Value Proposition | 1 Comment
Bed Bath & Beyond Coupons — New Life…
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With our success tools and incredible information products you’ll expand your business by leaps and bounds And [...]
Posted in Big Brands, Bonus with Purchase, Cash Generators, Client Communication, Mega Marketing, Refreshing Marketing Ideas, Sales Secrets, Upsell | 2 Comments
In our last post about Rimm’s Blackberry, ‘How Blackberry PIN Creates New Revenue,’ we explained the power of their lightning-fast PIN technology:
Remember, each Blackberry handheld device has its own unique PIN, a unique I.D.
Today we discovered that you can email your friends and contacts your PIN, Easily.
Simply load your email (click ‘Compose Email’), select the [...]
Posted in Big Brands, Blackberry (RIMM), Client Communication, Customer Experience, Product Value, Sales Secrets | 2 Comments
Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]
Posted in Bonus with Purchase, Customer Experience, Customer Loyalty Programs, Customer Satisfaction, Employees, Refreshing Marketing Ideas, Repeat Purchases, Sales Secrets, Starbucks, State Farm Insurance, dunkin' donuts | 3 Comments