Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]
Posted in Big Brands, Customer Loyalty Programs, Other Big Brands, Refreshing Marketing Ideas, Staples, Uncategorized, Upsell, gillette | No Comments
One of the best ways to make more money and increase your bottom line is to charge your clients for expenses (expense reimbursement). FedEx and UPS charge a fuel surcharge to defray their extra fuel costs. Service firms including accounting firms, law firms and consulting firms charge their clients for expenses (expense reimbursement) for decades.
While [...]
Posted in Accounting & Finance, American Express, Business Math, Cash Generators, Chase Manhattan Bank, Credit Cards, Marriott, Staples, Taxes | No Comments
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