Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]

Romance and Valentine’s Day can be a wonderful way to show your customers that you appreciate them and their business. While Valentine’s Day is just around the corner, any holiday can be an ideal time to thank your customers.
1. Give an extra little surprise with their purchase (bonus with purchase). Of course chocolate can be [...]

Jeri Brown we’re back. . On the personal side, I typically use the Starbucks Duetto Visa credit card or my Hilton Optima American Express Card. For every dollar I spend, the American Express Card gives me 3 points on my Hilton Honors membership (good towards free stays at Hilton Hotels); and for every dollar I [...]

Revenue Miner member Jeri Brown commented on our “Simmering Customer Satisfaction with Starbucks Duetto Visa Card” post of December 3, 2007, “A little indulgence free of charge?” Absolutely Jeri! Your comment is Spot On! I like the idea of getting free Starbucks coffee because it feels like a treat and I get rewards frequently; although [...]

To me, the new revenue generation game is all about building customer loyalty. And that means creating the ultimate customer experience and an affinity between your customers and their wallets, And you, your company and your catalog! Today’s revenue mining technique looks at co-branded credit cards, and I have several of them: Marriott Rewards Business [...]