Interestingly enough, recently we observed a group of competitors (industry members) ALL doing the same thing. Providing the same service. Hiring the same types of people; as a matter of fact, an employee would leave one company and join the competitor down the street. They offered the same products with little differentiation.
My client, the “renegade” [...]
Sure, One of the best ways to win more business is to deliver value, make the other person money and create win-win. But,
Add in Showing Appreciation. Say ‘Thank You’ or send a ‘Thank You’ email or better yet note via snail mail.
The other day we sent Jan, our freelance graphic designer, a project. It was [...]
Today I received my new Enterprise Rental Car membership card (Enterprise Plus) (1-866-429-7048). Enterprise Plus is their “frequent flyer” or customer loyalty program.
To my pleasant surprise Enterprise included a “Free Upgrade” on my next rental certificate, coupon or voucher.
Wow. Unexpected.
I don’t know when I’ll need to rent a car, but odds are very high I’ll [...]
Free Grocery Savings How-To Guide Ready to Put Lots More Money in Your Pocket!
Are today’s crazy food and grocery prices driving you up the wall? No more, with this handy grocery savings guide, you’ll eat hardy for less and save money in every supermarket aisle today, tomorrow and month in, month out. What’s more when [...]
Bed Bath & Beyond Coupons — New Life…
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With our success tools and incredible information products you’ll expand your business by leaps and bounds And [...]
Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]
Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]
One of the best ways to expand your business and boost your revenues is to reward loyal customers for buying from you. This in turn further increases customer loyalty, purchase frequency and upsells. Give your loyal customers more and more gifts and bonuses based on their spending levels—how much they buy from you. This strategy leverages [...]
Romance and Valentine’s Day can be a wonderful way to show your customers that you appreciate them and their business. While Valentine’s Day is just around the corner, any holiday can be an ideal time to thank your customers.
1. Give an extra little surprise with their purchase (bonus with purchase). Of course chocolate can be [...]
To generate new sales revenue, give your customers who make a new purchase or a recent purchase some extra, free samples or free gifts. And make the customer choose the sample or gift they want. This ‘Thank You’ encourages repeat purchases, increases customer loyalty, generates goodwill and creates customer involvement.
If you’ve followed our posts, [...]
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