We proudly bring you another case study about “Company A,” one of our best clients that happens to be run by a savvy woman!!! I mention the founder/CEO’s gender because it’s relevant to this post…
She just emailed me to describe a situation where she’s pitching a marketing package to an internationally recognized businessMan and author. [...]
Posted in Accounting & Finance, Business Math, Case Studies & Real Examples, Client Communication, Company A, Customer Experience, Customer Satisfaction, Employees, Refreshing Marketing Ideas, Sales Secrets, Value Proposition | No Comments
Finder’s Fees, those referral fees and referral commissions, put money in your pocket and help you leverage your contacts (monetize your Rolodex) and increase your profits. We love to receive finder’s fees and frankly, almost more important, we love to pay them to other people who send us business. Practically, we can only originate so much [...]
Posted in Business Letters, Case Studies & Real Examples, Company B, Employees, Finder's Fees | No Comments
Running a small business/growth business has its personnel challenges and employee challenges (as I’m sure you can appreciate), often in ways that are more magnified and intense than in a larger company where Bad Hiring Decisions are typically less costly and disruptive.
Last week, we posted about our client, Company A, who had extended an offer to a [...]
Posted in Business Letters, Company A, Employees, Keurig Coffee | No Comments
This week, I advised a client (approximately $1 million in sales revenue) to yank (revoke) a job offer for full-time employment she extended to a freelancer. Allegedly, the woman wanted to leave her current employer (a larger publicly traded company) to join my client full-time. My client gave the candidate one week to submit a [...]
Posted in Accounting & Finance, Business Math, Company A, Guarantees, Uncategorized, Value Proposition | 2 Comments