We proudly bring you another case study about “Company A,” one of our best clients that happens to be run by a savvy woman!!! I mention the founder/CEO’s gender because it’s relevant to this post…
She just emailed me to describe a situation where she’s pitching a marketing package to an internationally recognized businessMan and author. [...]
Posted in Accounting & Finance, Business Math, Case Studies & Real Examples, Client Communication, Company A, Customer Experience, Customer Satisfaction, Employees, Refreshing Marketing Ideas, Sales Secrets, Value Proposition | 1 Comment
Running a small business/growth business has its personnel challenges and employee challenges (as I’m sure you can appreciate), often in ways that are more magnified and intense than in a larger company where Bad Hiring Decisions are typically less costly and disruptive.
Last week, we posted about our client, Company A, who had extended an offer to a [...]
Posted in Business Letters, Company A, Employees, Keurig Coffee | No Comments
This week, I advised a client (approximately $1 million in sales revenue) to yank (revoke) a job offer for full-time employment she extended to a freelancer. Allegedly, the woman wanted to leave her current employer (a larger publicly traded company) to join my client full-time. My client gave the candidate one week to submit a [...]
Posted in Accounting & Finance, Business Math, Company A, Guarantees, Uncategorized, Value Proposition | 2 Comments