Interestingly enough, recently we observed a group of competitors (industry members) ALL doing the same thing. Providing the same service. Hiring the same types of people; as a matter of fact, an employee would leave one company and join the competitor down the street. They offered the same products with little differentiation.
My client, the “renegade” [...]
Consider the Pareto Optimal Rule when you’re managing your business. The rule works like this: 20% of your customers generate 80% of your business. Or 80% of your sales revenue come from 20% of the customers.
On one current client project, we recently studied our chief competitor’s business. Turns out the competitor generates 80% of its [...]
The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]
Publicity Secrets: One of the best ways to expand your business, make more money and gain credibility in your marketplace is through publicity.
Publicity means getting coverage in the media (press coverage) as a story or source of information.
What’s more, publicity is FREE, especially compared to advertising.
Publicity is more powerful than space advertisements because space advertising [...]
The greatest sales secret is positioning (placing) your products and services right in front of your customers’ eyes. Make it simple, clear and easy…as follows:
The other day, I had a meeting near Wall Street; on my way out I stopped at Trinity Church at Wall Street and Broadway. I have always admired Trinity Church and [...]
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The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]
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With our success tools and incredible information products you’ll expand your business by leaps and bounds And [...]
This useful rule of thumb can help you gauge profitability of your business, the quality of sales revenue and the ratio of sales revenue to costs.
>> Sales Revenue equals 3 times Costs OR
>> Sales Revenue equals 6 times Costs
>> Or some other multiplier that works for your business.
The concept is that in order to turn a [...]
Consider these two general pricing methodologies that service businesses follow to make more money. These are designed especially for service providers and fee-for-service providers.
Under Model #1, the service provider (sole practitioner) raises his prices and charges newer customers higher prices than the existing customers (older customers). He builds his business and takes on as many [...]
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