Interestingly enough, recently we observed a group of competitors (industry members) ALL doing the same thing. Providing the same service. Hiring the same types of people; as a matter of fact, an employee would leave one company and join the competitor down the street. They offered the same products with little differentiation.
My client, the “renegade” [...]
Posted in Bonus with Purchase, Business Letters, Cash Generators, Client Communication, Consulting, Copywriting Secrets, Customer Experience, Customer Loyalty Programs, Customer Satisfaction, Mega Marketing, Product Positioning, Product Strategy & Placement, Product Value, Publicity Secrets, Refreshing Marketing Ideas, Sales Secrets, Selling & Sales: Great Pathways, Value Proposition | No Comments
Recently, a number of our clients have asked us to help them evaluate what is the Right amount of FREE work…In other words, how much FREE Before FEE. This is a delicate balance (depending on your field). Sometimes it’s customary to give free work to develop the business or win the client. But, the difficulty [...]
Posted in Accounting & Finance, Business Math, Consulting, Product Strategy & Placement, Product Value, Sales Secrets, Start Business, Value Proposition | No Comments
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