Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]

Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]

Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
 
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]

The Secret to Getting Your Emails Read is: !!!Always!!! Follow Up on Emails with a Telephone Call.
Never assume that your emails get through the recipient’s firewalls, especially when your emails contain attachments.
 
This week, we sent a proposal for a subcontracting assignment to a major advertising NY agency. I sent my contact Kate three (3) [...]

The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]

The stealth sales letter or subtle sales letter leverages the soft sell and can often pique your target customer’s interest and help you close the sale. A few months ago, we were pitching a new client on a copywriting project–to write a sales letter for a real estate investing course.  
We had several solid calls and [...]

One of the best ways to win new business and generate new revenue is to Exude Self-Confidence. The Secret is to Overflow with Self-Confidence. Not arrogance, over-the-top pride, effusive language or bogus hype, but Strong Personal Conviction And the Sincere Belief that You Can Deliver and Solve the Customer’s Problem and Provide the Smart Solution [...]

The more years that go by, the more I believe that successful selling means putting your offer (promotion) in your clients’ hands directly and making sure you communicate your offering clearly and succinctly.

As a writer, author, publisher, and especially a copywriter, I love language, words, phrases and construction…and today’s Revenue Miner post is no [...]