Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]
Here’s another example of the Crucial Customer Message in Action; take advantage of every opportunity to promote your products and services!
This month we happened to receive a number of bonus reports from ezine and magazine publishers.
We were Amazed that these folks did NOT bother to throw in a:
–Letter (hello, thank you, or otherwise)
–Introduction, or
–Guide that [...]
Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]
In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]
The Best Way to Expand Your Business is to Get into the market and test your products and services ASAP.
Don’t make the classic entrepreneur’s mistake and wait too long to enter your market. Or it’s likely you’ll likely refine yourself out of the market and miss the boat. In other words your target [...]
Today I received my new Enterprise Rental Car membership card (Enterprise Plus) (1-866-429-7048). Enterprise Plus is their “frequent flyer” or customer loyalty program.
To my pleasant surprise Enterprise included a “Free Upgrade” on my next rental certificate, coupon or voucher.
Wow. Unexpected.
I don’t know when I’ll need to rent a car, but odds are very high I’ll [...]
Analyze the cause and effect in your customer interactions and watch your customer loyalty and sales soar!
My nephew, almost 12, went to day camp this summer. He had a great time, although at the end we discovered that his counselors (college age) teased him. Disgraceful. Custom is to tip the counselors because they earn a [...]
In our last post about Rimm’s Blackberry, ‘How Blackberry PIN Creates New Revenue,’ we explained the power of their lightning-fast PIN technology:
Remember, each Blackberry handheld device has its own unique PIN, a unique I.D.
Today we discovered that you can email your friends and contacts your PIN, Easily.
Simply load your email (click ‘Compose Email’), select the [...]
Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]
Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]
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