Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]
Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]
We proudly bring you another case study about “Company A,” one of our best clients that happens to be run by a savvy woman!!! I mention the founder/CEO’s gender because it’s relevant to this post…
She just emailed me to describe a situation where she’s pitching a marketing package to an internationally recognized businessMan and author. [...]
To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]
One of the best ways to expand your business and boost your revenues is to reward loyal customers for buying from you. This in turn further increases customer loyalty, purchase frequency and upsells. Give your loyal customers more and more gifts and bonuses based on their spending levels—how much they buy from you. This strategy leverages [...]
One excellent way to build customer loyalty is to make the customer experience and user experience pleasant, efficient and simple! Without being condescending or insulting, “Idiot-Proof” your delivery systems to reduce errors and streamline the purchasing process.
Over the Christmas Holidays, I visited friends in California and parked my car at AvisStar Parking at Newark [...]
Customer service and the user experience is often driven by the little customer interactions. . . Last Thursday, I called one of my favorite restaurants to make a reservation for dinner Friday. The hostess explained, “We don’t accept reservations for parties of less than 8 or 10 people before the actual day you want to [...]
One of the best ways to win new business and generate new revenue is to Exude Self-Confidence. The Secret is to Overflow with Self-Confidence. Not arrogance, over-the-top pride, effusive language or bogus hype, but Strong Personal Conviction And the Sincere Belief that You Can Deliver and Solve the Customer’s Problem and Provide the Smart Solution [...]
To generate new sales revenue, give your customers who make a new purchase or a recent purchase some extra, free samples or free gifts. And make the customer choose the sample or gift they want. This ‘Thank You’ encourages repeat purchases, increases customer loyalty, generates goodwill and creates customer involvement.
If you’ve followed our posts, [...]
To generate more new revenue, create a “fast pass” system (here’s how). This mechanism speeds up purchase velocity (speed of purchase) and shortens customers’ waiting time, for example improves the customer experience. On our way to Outback Steakhouse the other day, we saw my neighbor Rhonda who told us to call ahead to join the [...]
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