Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]

One of the best ways to expand your business and boost your revenues is to reward loyal customers for buying from you. This in turn further increases customer loyalty, purchase frequency and upsells. Give your loyal customers more and more gifts and bonuses based on their spending levels—how much they buy from you. This strategy leverages [...]

One excellent way to build customer loyalty is to make the customer experience and user experience pleasant, efficient and simple! Without being condescending or insulting, “Idiot-Proof” your delivery systems to reduce errors and streamline the purchasing process.
Over the Christmas Holidays, I visited friends in California and parked my car at AvisStar Parking at Newark [...]

One terrific way to generate new sales is to Remind Your Customers about the Special Benefits and the Little Extras you offer - Regularly and Continually.
 
Last week I was training a group on sales techniques in Tysons Corner, Virginia and I stayed at the Hilton hotel.
 
When I checked in I made sure that they had [...]

Romance and Valentine’s Day can be a wonderful way to show your customers that you appreciate them and their business. While Valentine’s Day is just around the corner, any holiday can be an ideal time to thank your customers.
1. Give an extra little surprise with their purchase (bonus with purchase). Of course chocolate can be [...]

To generate new sales revenue, give your customers who make a new purchase or a recent purchase some extra, free samples or free gifts. And make the customer choose the sample or gift they want. This ‘Thank You’ encourages repeat purchases, increases customer loyalty, generates goodwill and creates customer involvement.

If you’ve followed our posts, [...]

To generate more new revenue, create a “fast pass” system (here’s how). This mechanism speeds up purchase velocity (speed of purchase) and shortens customers’ waiting time, for example improves the customer experience. On our way to Outback Steakhouse the other day, we saw my neighbor Rhonda who told us to call ahead to join the [...]

To recession-proof your business, especially with all the doom and gloom overcrowding the media, plan ahead and take definitive action to lock in revenue and increase profitability. With just a few steps, you can guide your business through any tough times that may come along:

1) Evaluate your product lines and service lines to determine which [...]

One of the most powerful ways to generate new revenue is to create Customer Loyalty Programs. These programs really help you generate more revenues and profits. While the most popular and typical programs are “Frequent Flyer programs,” you can create and implement a more innovative, personalized program that creates a Special Affinity between you and [...]

Over the weekend, it happened! I was seduced by the MSN.com Movies pages – The Revenue Miner Loves the Movies. MSN featured 19 famous people (actors, writers, musicians, etc.) who celebrated their 70th birthdays (MSN milestones) this year. Some of my favorites include actors Morgan Freeman, Jack Nicholson and Bill Cosby. Let’s celebrate Star Trek [...]