Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]
Posted in Big Brands, Customer Loyalty Programs, Other Big Brands, Refreshing Marketing Ideas, Staples, Uncategorized, Upsell, gillette | No Comments
For some 28 years, I have been a loyal Gillette razor aficionado (Gillette is a division of Procter & Gamble - NYSE: PG). I always chuckle when I think of their “Razors and Blades” marketing strategy. Essentially, Gillette gives away the razor and makes a mint on the blades. People buy a razor every now [...]
Posted in Customer Loyalty Programs, Customer Satisfaction, Refreshing Marketing Ideas, Repeat Purchases, gillette | 1 Comment
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