Yesterday morning, my son Mike and I played soccer in our traditional Sunday game. Then I grabbed my favorite: well done bacon (burned!), egg and cheese on a roll for breakfast at my local deli. Umm.
A young man who was a senior at Syracuse University was also ordering. I asked him what he wanted to [...]
Posted in Employees, Smart Hiring, Start Business, letters of recommendation | No Comments
The more years that go by, the more I believe that successful selling means putting your offer (promotion) in your clients’ hands directly and making sure you communicate your offering clearly and succinctly.
As a writer, author, publisher, and especially a copywriter, I love language, words, phrases and construction…and today’s Revenue Miner post is no [...]
Posted in Client Communication, Copywriting Secrets, Product Positioning, Refreshing Marketing Ideas, Smart Hiring, letters of recommendation | No Comments