Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]

Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]

Romance and Valentine’s Day can be a wonderful way to show your customers that you appreciate them and their business. While Valentine’s Day is just around the corner, any holiday can be an ideal time to thank your customers.
1. Give an extra little surprise with their purchase (bonus with purchase). Of course chocolate can be [...]

To generate new revenue, feature a relevant, focused, hands on promotion or advertisement (ad) and drop your pitch right in your customers’ laps. Include your promotion on your invoices or on a handout that you give your existing customers and target customers. . .
During the Christmas holidays, I visited friends in California and we [...]

To generate new revenue, give your top performing employees and perhaps freelancers and a key supplier or two an extra, Unexpected Bonus or Special Gift. Keeping with the holiday spirit, depending on your organization and past practice, many employees are probably expecting a holiday bonus or year-end bonus. The ho-hum ordinary is Not what I [...]

On Friday, National Treasure: Book of Secrets opened. I didn’t see the movie because my children and I made a pact that we’d see it together–so you’ll have to wait a week or two for The Revenue Miner’s review — but don’t let that stop you from seeing the movie. :):):) Click here to find [...]

The other day our post featured The Palm Steakhouse’s holiday card and holiday gift coupons and customer loyalty coupons. Click here to see the holiday gift coupons and their holiday card. Got to love The Palm. To repeat the main point that we discussed in the earlier post, The Palm Steakhouse gave me a gift that gives them shelf [...]

Thank YOU!!! 2007 has been a great year for The Revenue Miner, in no small part due to You and the thousands of other revenue miners who have joined our great adventure! As a special holiday ‘Thank You’ gift here’s The Revenue Miner’s Free Holiday Gift to YOU! First, Everyone – including You — who [...]

Hey - I hope You are rocking this holiday season. The Revenue Miner is working diligently to complete two client marketing projects by tomorrow so this will be short, but don’t miss this post’s sizzle! One of my favorite restaurants is The Palm Steakhouse. As you know, I am a Big Fan of Customer Loyalty Programs and Customer Rewards Programs. The Palm sponsors [...]

Holiday Pre-Order Form from Dunkin’ Donuts The other day, in the very popular post, “How Holiday Sales Soar from Little Scrap of Paper,” I promised you I would post the Holiday Pre-Order Form from Dunkin’ Donuts. Here’s Part 2 of 2 in this series, and here she is. [...]