Hello Revenue Miners. Yesterday, after having to disappoint my son Michael with the bad news that most likely he will not be receiving his coveted Nintendo Wii until January, I treated myself to a Dunkin’ Donuts iced Latte. While I waited for my drink, I eyed the cardboard counter display at the cash register (POS [...]
Posted in Bonus with Purchase, Customer Experience, Customer Satisfaction, Holiday Marketing Ideas, Product Positioning, Refreshing Marketing Ideas, Repeat Purchases, Sales Secrets, Upsell, Value Proposition | 2 Comments
Good Morning Revenue Miners! Well, the numbers are in, and during this holiday season, the Vast majority — over 83% of The Revenue Miner blog page — views have been on the Holiday-related pages/posts And overall traffic is up over 17%. This is probably obvious to you, But nonetheless worth remembering and implementing in your [...]
Posted in Bonus with Purchase, Client Communication, Holiday Marketing Ideas, Sales Secrets | No Comments
Good morning! Given the tremendously Positive feedback and number of Revenue Miners (visitors) who took a peek at our last post: Great Holiday Gift Ideas / Christmas Gifts from The Revenue Miner: 1 of 2, we wanted to add a few more items to the stew. Again, our theme was to select items that [...]
Posted in Bonus with Purchase, Client Communication, Holiday Marketing Ideas, Refreshing Marketing Ideas, Sales Secrets | No Comments
Welcome back and Happy Holidays! The popularity of our client holiday series of posts, particularly the holiday letters for customers, has trampled all the other posts at The Revenue Miner blog! Excellent: ’tis the season to be jolly. And providing information that is very useful to our Revenue Miners is our main mission. Keeping with the ever-important theme [...]
Posted in Bonus with Purchase, Client Communication, Holiday Marketing Ideas, Refreshing Marketing Ideas, Sales Follow Up, Sales Secrets | 3 Comments
As I was preparing to launch my own holiday letter to clients, I made a handy checklist of to dos, and I will share them with you now. Before I do that, I wanted to let you know, surprise, surprise, that yesterday’s post “Gross Profit & The Power of Upselling” was crushed by The Revenue [...]
Posted in Client Communication, Holiday Marketing Ideas, Refreshing Marketing Ideas, Sales Secrets, Upsell | 1 Comment
Dear Revenue Miner Member. As a follow-up to Sample Holiday Letter for Clients: Post 1 of 2 below, we have posted the guts of the letter, the foundation. Without hesitation, please copy and paste this sample template letter into your Word program and use this as the basis to develop your own holiday letter.
In [...]
Posted in Client Communication, Holiday Marketing Ideas, Refreshing Marketing Ideas, Sales Secrets | 6 Comments
Over the past few weeks, we have received numerous comments and searches for sample holiday letters to clients. So, The Revenue Miner decided to create a sample holiday client letter for you, as a ‘Thank You’ for visiting us. This post contains the holiday letter we are working on and will send to our clients [...]
Posted in Client Communication, Holiday Marketing Ideas, Refreshing Marketing Ideas, Sales Secrets | 6 Comments
The Revenue Miner is well into the holiday spirit now and I encourage you to do the same – especially when it comes to treating your customers ‘right’ and increasing your revenues. Please excuse me if you tuned in yesterday looking for this Post as I promised…but I was a “Day Late and a Dollar [...]
Posted in Client Communication, Customer Loyalty Programs, Holiday Marketing Ideas, Refreshing Marketing Ideas | 1 Comment
I am a member of Best Buy’s (NYSE: BBY) Reward Zone(r) customer loyalty program and receive bonus reward points for my purchases - the program is relatively standard. But here’s where they got innovative. In late October, they sent me a postcard offering extra bonus reward points for my holiday purchases between November 4 and [...]
Posted in Best Buy, Client Communication, Customer Experience, Customer Loyalty Programs, Holiday Marketing Ideas, Refreshing Marketing Ideas, Repeat Purchases, Upsell | No Comments
I hope you’ve begun putting some of your new Revenue Mining Techniques to work in your world…we use them in our businesses and help our clients develop, adapt and implement the very techniques we discuss right here at The Revenue Miner Blog.
These ideas and concepts Work!!! They will put more money in your pocket!
If you [...]
Posted in Client Communication, Holiday Marketing Ideas, Refreshing Marketing Ideas | 1 Comment