Interestingly enough, recently we observed a group of competitors (industry members) ALL doing the same thing. Providing the same service. Hiring the same types of people; as a matter of fact, an employee would leave one company and join the competitor down the street. They offered the same products with little differentiation.
My client, the “renegade” [...]
Sure, One of the best ways to win more business is to deliver value, make the other person money and create win-win. But,
Add in Showing Appreciation. Say ‘Thank You’ or send a ‘Thank You’ email or better yet note via snail mail.
The other day we sent Jan, our freelance graphic designer, a project. It was [...]
Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]
Here’s another example of the Crucial Customer Message in Action; take advantage of every opportunity to promote your products and services!
This month we happened to receive a number of bonus reports from ezine and magazine publishers.
We were Amazed that these folks did NOT bother to throw in a:
–Letter (hello, thank you, or otherwise)
–Introduction, or
–Guide that [...]
Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]
In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]
Internet marketing pros and pundits today almost always urge us to Blog, at least Three times every week.
We would probably all agree that blogs are a Very important way to establish one’s business on the Web and attract customers across the globe. In addition, if you’re like us it’s more than likely [...]
The Best Way to Expand Your Business is to Get into the market and test your products and services ASAP.
Don’t make the classic entrepreneur’s mistake and wait too long to enter your market. Or it’s likely you’ll likely refine yourself out of the market and miss the boat. In other words your target [...]
Today I received my new Enterprise Rental Car membership card (Enterprise Plus) (1-866-429-7048). Enterprise Plus is their “frequent flyer” or customer loyalty program.
To my pleasant surprise Enterprise included a “Free Upgrade” on my next rental certificate, coupon or voucher.
Wow. Unexpected.
I don’t know when I’ll need to rent a car, but odds are very high I’ll [...]
The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]
Posts
