Archive for the 'Smart Hiring' Category

Customer Service Secret #1: Cause and Effect

Analyze the cause and effect in your customer interactions and watch your customer loyalty and sales soar!
My nephew, almost 12, went to day camp this summer. He had a great time, although at the end we discovered that his counselors (college age) teased him. Disgraceful. Custom is to tip the counselors because they earn a [...]

The Best Time to Start Your New Business

Yesterday morning, my son Mike and I played soccer in our traditional Sunday game. Then I grabbed my favorite: well done bacon (burned!), egg and cheese on a roll for breakfast at my local deli. Umm.
 
A young man who was a senior at Syracuse University was also ordering. I asked him what he wanted to [...]

The Customer Service Whisper that Roars

Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
 
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]

How to Craft Language that Sells: Copywriting Secrets Part 1

The more years that go by, the more I believe that successful selling means putting your offer (promotion) in your clients’ hands directly and making sure you communicate your offering clearly and succinctly.

As a writer, author, publisher, and especially a copywriter, I love language, words, phrases and construction…and today’s Revenue Miner post is no [...]