Interestingly enough, recently we observed a group of competitors (industry members) ALL doing the same thing. Providing the same service. Hiring the same types of people; as a matter of fact, an employee would leave one company and join the competitor down the street. They offered the same products with little differentiation.
My client, the “renegade” [...]
Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]
Here’s another example of the Crucial Customer Message in Action; take advantage of every opportunity to promote your products and services!
This month we happened to receive a number of bonus reports from ezine and magazine publishers.
We were Amazed that these folks did NOT bother to throw in a:
–Letter (hello, thank you, or otherwise)
–Introduction, or
–Guide that [...]
Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]
In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]
The Best Way to Expand Your Business is to Get into the market and test your products and services ASAP.
Don’t make the classic entrepreneur’s mistake and wait too long to enter your market. Or it’s likely you’ll likely refine yourself out of the market and miss the boat. In other words your target [...]
The greatest sales secret is positioning (placing) your products and services right in front of your customers’ eyes. Make it simple, clear and easy…as follows:
The other day, I had a meeting near Wall Street; on my way out I stopped at Trinity Church at Wall Street and Broadway. I have always admired Trinity Church and [...]
The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]
Pass-the-Hat Selling: this super sales secret is actually a little known name for an ages-old formula for selling success.
The key is to consider and analyze All the people, groups, departments, etc. who need to give a “Yes” buying decision for you to close the sale! Make a list.
In other words, you make the rounds Or [...]
To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]
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