Archive for the 'Product Positioning' Category

The Consummate Confidence that Sells Again and Again Part 1

One of the best ways to win new business and generate new revenue is to Exude Self-Confidence. The Secret is to Overflow with Self-Confidence. Not arrogance, over-the-top pride, effusive language or bogus hype, but Strong Personal Conviction And the Sincere Belief that You Can Deliver and Solve the Customer’s Problem and Provide the Smart Solution [...]

How to Craft Language that Sells: Copywriting Secrets Part 1

The more years that go by, the more I believe that successful selling means putting your offer (promotion) in your clients’ hands directly and making sure you communicate your offering clearly and succinctly.

As a writer, author, publisher, and especially a copywriter, I love language, words, phrases and construction…and today’s Revenue Miner post is no [...]

Outback Steakhouse Super Sales Secrets: Post 1 of 4

To generate new revenue, feature a relevant, focused, hands on promotion or advertisement (ad) and drop your pitch right in your customers’ laps. Include your promotion on your invoices or on a handout that you give your existing customers and target customers. . .
During the Christmas holidays, I visited friends in California and we [...]

How FREE Critique Revs Revenues

To generate new revenue and attract new customers and new clients, offer a FREE consultation, FREE critique, FREE review or FREE analysis. Design a promotional service that showcases your offering and has a high perceived value to your existing customers and target customers. This introductory program provides a low-risk or risk-free way for new customers and [...]

New Year’s Business Makeover — 8 Ways that will Make You More Money This Year

To explode your profits in the New Year, now is an ideal time to implement a Business Makeover. By taking these 8 easy steps, you can put more money in your pocket this year and for years to come. Many people set New Year’s resolutions to make over their personal lives in the New Year, [...]

How to Trample Your Market By Becoming the Hidden Competition

The best way to generate new revenue can be to seize control over your market by becoming The Hidden Competition. So often we are stymied, caught off guard, by what we don’t know. Sometimes because we focus on the tried and true — for example, the competition we fight every day. And other times because [...]

The New Name that Pours More Money in Your Pocket

As we head into the New. Year, to generate new revenue, Analyze, Clarify And Crystallize Your Product Names and Service Names. Step back and take an objective look. Is it crystal clear to you — and More importantly Your existing customers and target customers — what your products and services do? Are the benefits completely [...]

How Holiday Sales Soar from Little Scrap of Paper: 2 of 2

Holiday Pre-Order Form from Dunkin’ Donuts The other day, in the very popular post, “How Holiday Sales Soar from Little Scrap of Paper,” I promised you I would post the Holiday Pre-Order Form from Dunkin’ Donuts. Here’s Part 2 of 2 in this series, and here she is. [...]

How Holiday Sales Soar from Little Scrap of Paper: 1 of 2

Hello Revenue Miners. Yesterday, after having to disappoint my son Michael with the bad news that most likely he will not be receiving his coveted Nintendo Wii until January, I treated myself to a Dunkin’ Donuts iced Latte. While I waited for my drink, I eyed the cardboard counter display at the cash register (POS [...]

The Incredible Image Part 1: How Paint Blotches Muddied the Sale

Today’s revenue mining technique is about making sure ALL the aspects of your business image mesh (complement each other) and support your brand. We find that most of our clients concentrate on the “Big Tasks” which is important no doubt, but it’s often the little things that make or break the sale. Sometimes the little [...]