Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]
Recently, a number of our clients have asked us to help them evaluate what is the Right amount of FREE work…In other words, how much FREE Before FEE. This is a delicate balance (depending on your field). Sometimes it’s customary to give free work to develop the business or win the client. But, the difficulty [...]
Here’s another example of the Crucial Customer Message in Action; take advantage of every opportunity to promote your products and services!
This month we happened to receive a number of bonus reports from ezine and magazine publishers.
We were Amazed that these folks did NOT bother to throw in a:
–Letter (hello, thank you, or otherwise)
–Introduction, or
–Guide that [...]
Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]
In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]
Today I received my new Enterprise Rental Car membership card (Enterprise Plus) (1-866-429-7048). Enterprise Plus is their “frequent flyer” or customer loyalty program.
To my pleasant surprise Enterprise included a “Free Upgrade” on my next rental certificate, coupon or voucher.
Wow. Unexpected.
I don’t know when I’ll need to rent a car, but odds are very high I’ll [...]
The greatest sales secret is positioning (placing) your products and services right in front of your customers’ eyes. Make it simple, clear and easy…as follows:
The other day, I had a meeting near Wall Street; on my way out I stopped at Trinity Church at Wall Street and Broadway. I have always admired Trinity Church and [...]
In our last post about Rimm’s Blackberry, ‘How Blackberry PIN Creates New Revenue,’ we explained the power of their lightning-fast PIN technology:
Remember, each Blackberry handheld device has its own unique PIN, a unique I.D.
Today we discovered that you can email your friends and contacts your PIN, Easily.
Simply load your email (click ‘Compose Email’), select the [...]
Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]
As a business owner and entrepreneur you may have focused on the difference between the owning and running a business and having a job—being an employee. And there IS a difference. A job is often considered to be a five day, 9 to 5 endeavor where the employee collects a pay check (salary) along with [...]
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