Publicity Secrets: One of the best ways to expand your business, make more money and gain credibility in your marketplace is through publicity.
Publicity means getting coverage in the media (press coverage) as a story or source of information.
What’s more, publicity is FREE, especially compared to advertising.
Publicity is more powerful than space advertisements because space advertising [...]

Free Grocery Savings How-To Guide Ready to Put Lots More Money in Your Pocket!
Are today’s crazy food and grocery prices driving you up the wall? No more, with this handy grocery savings guide, you’ll eat hardy for less and save money in every supermarket aisle today, tomorrow and month in, month out. What’s more when [...]

The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]

Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
 
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]

We proudly bring you another case study about “Company A,” one of our best clients that happens to be run by a savvy woman!!! I mention the founder/CEO’s gender because it’s relevant to this post…
 
She just emailed me to describe a situation where she’s pitching a marketing package to an internationally recognized businessMan and author. [...]

As a business owner and entrepreneur you may have focused on the difference between the owning and running a business and having a job—being an employee. And there IS a difference. A job is often considered to be a five day, 9 to 5 endeavor where the employee collects a pay check (salary) along with [...]

To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]

One terrific way to generate new sales is to Remind Your Customers about the Special Benefits and the Little Extras you offer - Regularly and Continually.
 
Last week I was training a group on sales techniques in Tysons Corner, Virginia and I stayed at the Hilton hotel.
 
When I checked in I made sure that they had [...]

To generate new sales revenue, give your customers who make a new purchase or a recent purchase some extra, free samples or free gifts. And make the customer choose the sample or gift they want. This ‘Thank You’ encourages repeat purchases, increases customer loyalty, generates goodwill and creates customer involvement.

If you’ve followed our posts, [...]

This week, I advised a client (approximately $1 million in sales revenue) to yank (revoke) a job offer for full-time employment she extended to a freelancer. Allegedly, the woman wanted to leave her current employer (a larger publicly traded company) to join my client full-time. My client gave the candidate one week to submit a [...]