Often, the best way for entrepreneurial companies and growth companies to boost sales is to align salesperson’s interests / the sales professional’s interests with the company’s interests. In other words, when the company profits (makes money), the salesperson makes money.
Depending on your industry and field, compensate your sales team as follows:
a) 100% commission: this means that when [...]
Posted in Accounting & Finance, Business Math, Guarantees, Refreshing Marketing Ideas, Sales Follow Up, Sales Secrets | 1 Comment
This week, I advised a client (approximately $1 million in sales revenue) to yank (revoke) a job offer for full-time employment she extended to a freelancer. Allegedly, the woman wanted to leave her current employer (a larger publicly traded company) to join my client full-time. My client gave the candidate one week to submit a [...]
Posted in Accounting & Finance, Business Math, Company A, Guarantees, Uncategorized, Value Proposition | 2 Comments
To recession-proof your business, especially with all the doom and gloom overcrowding the media, plan ahead and take definitive action to lock in revenue and increase profitability. With just a few steps, you can guide your business through any tough times that may come along:
1) Evaluate your product lines and service lines to determine which [...]
Posted in Accounting & Finance, Business Math, Client Communication, Customer Loyalty Programs, Guarantees, Product Value, Repeat Purchases, Sales Secrets, Value Proposition | No Comments
In the other day’s post, we discussed customer guarantees.
Let me share another story that illustrates the Power of guarantees with you…One of my colleagues, Bill, was recently in the market to buy a particular software program. Software Program “A,” on a scale of 1 to 100, ranked 92. Software “B,” earned an 84, Plus Vendor [...]
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Today’s Revenue Mining Technique is about channeling the power of guarantees to generate new revenue and more revenue.
Today more than ever, consumers are risk averse. Consumers are afraid of making purchases from vendors they don’t know, especially on the Internet considering the rampant scams.
To generate new revenue, add a 100% money-back guarantee to your offering.
Guarantees [...]
Posted in Guarantees | No Comments