Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]

The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]

Sometimes, the smallest, seemingly insignificant little extra clinches the sale and locks up customer loyalty and repeat purchases. In other words, a little gesture can make All the difference in the world!
As part of my emergency fund (safety money), I invest in Certificates of Deposit (CDs). Even though the interest rates are relatively low these [...]

Sometimes, the smallest, seemingly insignificant act, gesture or word to your customers can catapult your customer service, customer relationships and customer experience to the moon.
 
Last Friday, I had meetings in New York City and had lunch at “Metro Café,” a salad and sandwich shop; this location was at 839 Seventh Avenue at 53rd Street (zip [...]

To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]

Customer service and the user experience is often driven by the little customer interactions. . . Last Thursday, I called one of my favorite restaurants to make a reservation for dinner Friday. The hostess explained, “We don’t accept reservations for  parties of less than 8 or 10 people before the actual day you want to [...]

Romance and Valentine’s Day can be a wonderful way to show your customers that you appreciate them and their business. While Valentine’s Day is just around the corner, any holiday can be an ideal time to thank your customers.
1. Give an extra little surprise with their purchase (bonus with purchase). Of course chocolate can be [...]

To generate new sales revenue, give your customers who make a new purchase or a recent purchase some extra, free samples or free gifts. And make the customer choose the sample or gift they want. This ‘Thank You’ encourages repeat purchases, increases customer loyalty, generates goodwill and creates customer involvement.

If you’ve followed our posts, [...]

To generate more new revenue, create a “fast pass” system (here’s how). This mechanism speeds up purchase velocity (speed of purchase) and shortens customers’ waiting time, for example improves the customer experience. On our way to Outback Steakhouse the other day, we saw my neighbor Rhonda who told us to call ahead to join the [...]

To generate new revenue, feature a relevant, focused, hands on promotion or advertisement (ad) and drop your pitch right in your customers’ laps. Include your promotion on your invoices or on a handout that you give your existing customers and target customers. . .
During the Christmas holidays, I visited friends in California and we [...]