Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]

Here’s another example of the Crucial Customer Message in Action; take advantage of every opportunity to promote your products and services!
This month we happened to receive a number of bonus reports from ezine and magazine publishers.
We were Amazed that these folks did NOT bother to throw in a:
–Letter (hello, thank you, or otherwise)
–Introduction, or
–Guide that [...]

Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]

In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]

The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]

The Secret to Getting Your Emails Read is: !!!Always!!! Follow Up on Emails with a Telephone Call.
Never assume that your emails get through the recipient’s firewalls, especially when your emails contain attachments.
 
This week, we sent a proposal for a subcontracting assignment to a major advertising NY agency. I sent my contact Kate three (3) [...]

The stealth sales letter or subtle sales letter leverages the soft sell and can often pique your target customer’s interest and help you close the sale. A few months ago, we were pitching a new client on a copywriting project–to write a sales letter for a real estate investing course.  
We had several solid calls and [...]

The Bucket List Movie and Buckets Full of New Sales Revenue
A few weeks ago I saw ‘The Bucket List’ movie. Jack Nicholson as Edward Cole and Morgan Freeman as Carter Chambers play cancer patients who share a hospital room.
Although The New York Times panned the movie for many reasons that I happen to agree [...]

Often, the best way for entrepreneurial companies and growth companies to boost sales is to align salesperson’s interests / the sales professional’s interests with the company’s interests. In other words, when the company profits (makes money), the salesperson makes money.
Depending on your industry and field, compensate your sales team as follows:
a) 100% commission: this means that when [...]

To meet your sales revenue target or sales goal, follow these four simple math calculations to guide your sales calling actions: calculate how many sales you need to close, the repeat business you expect to generate and how many sales calls you need to make.

1. Determine Your Average Sale Price. If you are like [...]