On Tuesday, I introduced one of our clients (Steve, CEO) to a Venture Capitalist, Joe.
Once Steve explained the business premise (business model) to Joe, Joe asked two key questions!
1. Will you meet your financial projections?
In other words, are you SURE in this economy that you will generate enough sales revenue and control your costs so [...]
Here’s one more Crucial Customer Message Insight that will help you build your business and advance your career:
When was the Last Time You Updated Your Bio?
This disguised ‘How-To’ is an Ideal way to reach out to people and let them know:
1) What you’re up to, and perhaps more important,
2) Where you want to go! In other words, [...]
Recently, a number of our clients have asked us to help them evaluate what is the Right amount of FREE work…In other words, how much FREE Before FEE. This is a delicate balance (depending on your field). Sometimes it’s customary to give free work to develop the business or win the client. But, the difficulty [...]
Here’s another example of the Crucial Customer Message in Action; take advantage of every opportunity to promote your products and services!
This month we happened to receive a number of bonus reports from ezine and magazine publishers.
We were Amazed that these folks did NOT bother to throw in a:
–Letter (hello, thank you, or otherwise)
–Introduction, or
–Guide that [...]
Here’s another example about The Crucial Customer Message…
There’s an old story about Henry Ford (founder of Ford Motor Company) who played golf with his friends.
One day, Henry mentioned that he had purchased a big life insurance policy.
His golfing buddy exclaimed, “Henry, we’ve played golf regularly for several years now, And you bought the insurance policy [...]
In this post, we illustrate the Crucial Customer Message:
We buy auto and homeowner’s insurance for years.
–Did You Know That. . . State Farm Insurance offers Certificates of Deposit (CDs)?
We didn’t.
Okay, so you don’t care; and actually we won’t lose sleep over this either;
But, we happened to discover to this ‘New’ offering by accident.
We [...]
Internet marketing pros and pundits today almost always urge us to Blog, at least Three times every week.
We would probably all agree that blogs are a Very important way to establish one’s business on the Web and attract customers across the globe. In addition, if you’re like us it’s more than likely [...]
The Best Way to Expand Your Business is to Get into the market and test your products and services ASAP.
Don’t make the classic entrepreneur’s mistake and wait too long to enter your market. Or it’s likely you’ll likely refine yourself out of the market and miss the boat. In other words your target [...]
Today I received my new Enterprise Rental Car membership card (Enterprise Plus) (1-866-429-7048). Enterprise Plus is their “frequent flyer” or customer loyalty program.
To my pleasant surprise Enterprise included a “Free Upgrade” on my next rental certificate, coupon or voucher.
Wow. Unexpected.
I don’t know when I’ll need to rent a car, but odds are very high I’ll [...]
My son Mike (now 9 1/2), as you may know, is a very accomplished soccer player, top 5% in his grade. Recently, he joined my Sunday game. Ages range from Mike who is the youngest player to Tony who’s almost 60. What’s more, half the players are from Peru. Outstanding.
As you can appreciate, the [...]
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