Recession-proof your business: 11 more ways to pour money into your pocket. Welcome Back. If you want to review the first post in this series, please visit Recession-Proof Your Business Part 1. With all the doom and gloom overcrowding the media, the key to recession-proofing your business is to plan ahead and take definitive action [...]

To generate new revenue and attract new customers, offer a loss leader. This means you offer a product or service or two at a low price, reduced price, or breakeven price to attract new customers. The goal is to build your customer base and get them to make a purchase and add to their order [...]

One of the most powerful ways to generate new revenue is to create Customer Loyalty Programs. These programs really help you generate more revenues and profits. While the most popular and typical programs are “Frequent Flyer programs,” you can create and implement a more innovative, personalized program that creates a Special Affinity between you and [...]

On Friday, National Treasure: Book of Secrets opened. I didn’t see the movie because my children and I made a pact that we’d see it together–so you’ll have to wait a week or two for The Revenue Miner’s review — but don’t let that stop you from seeing the movie. :):):) Click here to find [...]

Hey - I hope You are rocking this holiday season. The Revenue Miner is working diligently to complete two client marketing projects by tomorrow so this will be short, but don’t miss this post’s sizzle! One of my favorite restaurants is The Palm Steakhouse. As you know, I am a Big Fan of Customer Loyalty Programs and Customer Rewards Programs. The Palm sponsors [...]

Holiday Pre-Order Form from Dunkin’ Donuts The other day, in the very popular post, “How Holiday Sales Soar from Little Scrap of Paper,” I promised you I would post the Holiday Pre-Order Form from Dunkin’ Donuts. Here’s Part 2 of 2 in this series, and here she is. [...]

Hello Revenue Miners. Yesterday, after having to disappoint my son Michael with the bad news that most likely he will not be receiving his coveted Nintendo Wii until January, I treated myself to a Dunkin’ Donuts iced Latte. While I waited for my drink, I eyed the cardboard counter display at the cash register (POS [...]

Against, my better judgment, I am adding this post as an add-on to the nearly completely unpopular post: Gross Profit & The Power of Upselling Post 1 of 2 Why you may ask. Well, the first post was almost completely overlooked and ignored. And this second post probably just adds insult to injury… But, I figure and [...]

As I was preparing to launch my own holiday letter to clients, I made a handy checklist of to dos, and I will share them with you now. Before I do that, I wanted to let you know, surprise, surprise, that yesterday’s post “Gross Profit & The Power of Upselling” was crushed by The Revenue [...]

Like they say, “You can take the boy out of the country, but you can’t take the country out of the boy.” I’m sure that by now you’re aware that I’m a CPA, the “Recovering Accountant” according to some media sources. Be that as it may, the skill and knowledge come in handy now and [...]