The Secret to Getting Your Emails Read is: !!!Always!!! Follow Up on Emails with a Telephone Call.
Never assume that your emails get through the recipient’s firewalls, especially when your emails contain attachments.
This week, we sent a proposal for a subcontracting assignment to a major advertising NY agency. I sent my contact Kate three (3) [...]
Posted in Blackberry (RIMM), Client Communication, Copywriting Secrets, Sales Follow Up, Sales Secrets, Urgency | No Comments
Pass-the-Hat Selling: this super sales secret is actually a little known name for an ages-old formula for selling success.
The key is to consider and analyze All the people, groups, departments, etc. who need to give a “Yes” buying decision for you to close the sale! Make a list.
In other words, you make the rounds Or [...]
Posted in Product Positioning, Sales Secrets, Selling & Sales: Great Pathways, Urgency | No Comments
To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]
Posted in Customer Experience, Customer Satisfaction, Other Big Brands, Product Positioning, Product Value, Repeat Purchases, Urgency, Value Proposition | No Comments
The Bucket List Movie and Buckets Full of New Sales Revenue
A few weeks ago I saw ‘The Bucket List’ movie. Jack Nicholson as Edward Cole and Morgan Freeman as Carter Chambers play cancer patients who share a hospital room.
Although The New York Times panned the movie for many reasons that I happen to agree [...]
Posted in Sales Follow Up, Sales Secrets, Urgency, the bucket list | 2 Comments
The Best Way to generate new revenue and Pronto is to mine Your existing customers for new business opportunities. And to generate revenue right away, analyze your transaction [sales] pipeline. Your existing customers have already made the purchase decision; for example, they Already Like You and your products and services and are Already Paying [...]
Posted in Accounting & Finance, Business Math, Refreshing Marketing Ideas, Sales Follow Up, Sales Secrets, Urgency | No Comments
Well, no sooner did the “ink” dry on yesterday’s post about creating a “Sense of Urgency” in your customers when I remembered a real dud of a sales call.
Back in 1996, I was a Vice President in sales and marketing in equipment leasing at Citicorp (now part of Citigroup; NYSE: C). Our offices were located [...]
Posted in Urgency | No Comments
To The Revenue Miner, a sale IS a sale, no matter whether you are selling cars, hammers, water, or even money!
Today I was in a meeting in Georgia discussing a client’s new real estate project.
I was helping [Matt] the developer (aka borrower) sell his story (the “Project”) to a lender.
Getting to the core, Matt was [...]
Posted in Urgency | No Comments