The other day, my toilet broke and I visited a nearby hardware store.
I explained my problem to the owner who said “You’ll find replacement parts in Aisle 8.” Lovely.
His tone [to me] was somewhat stern and definitive - in other words, “I’m not accompanying You to Aisle 8.”
Off I went. I did in fact find [...]

Be sure to Remind Your Customers About Your Product/Service Offering – Especially your Old & Cold (Existing) Customers.
This may seem like a simple and routine tactic but I can’t count how many of my [new] clients who overlook this easy yet powerful sales and marketing strategy.
Never assume that your customers are familiar with Your Entire [...]

Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]

To build customer loyalty and generate customer goodwill, give your customers something that’s meaningful to them, Especially when they complain or there’s a problem.
 
Some years back I had the occasion to stay at the Marriott Hotel at Newark Airport. That morning the hot water heaters were broken so the shower was ice cold. The manager [...]

This week, I advised a client (approximately $1 million in sales revenue) to yank (revoke) a job offer for full-time employment she extended to a freelancer. Allegedly, the woman wanted to leave her current employer (a larger publicly traded company) to join my client full-time. My client gave the candidate one week to submit a [...]

We are hands on, creative marketers, who continually mine the world to deliver new ways to put more money in your pocket.
 A good day for us is when we find a new way to generate revenue in your business.
 Most businesses and managers look for a nickel here and a dime there, but we look for [...]