I’ve worked in several major companies and have observed that typically the compensation program is limited. That doesn’t mean one cannot earn excellent money, but often, there’s not always the clearest link between pay and performance. Once I was on a salary plus commission program and six months after I arrived, management cancelled the commission [...]

The other day, my toilet broke and I visited a nearby hardware store.
I explained my problem to the owner who said “You’ll find replacement parts in Aisle 8.” Lovely.
His tone [to me] was somewhat stern and definitive - in other words, “I’m not accompanying You to Aisle 8.”
Off I went. I did in fact find [...]

Be sure to Remind Your Customers About Your Product/Service Offering – Especially your Old & Cold (Existing) Customers.
This may seem like a simple and routine tactic but I can’t count how many of my [new] clients who overlook this easy yet powerful sales and marketing strategy.
Never assume that your customers are familiar with Your Entire [...]

Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]

To build customer loyalty and generate customer goodwill, give your customers something that’s meaningful to them, Especially when they complain or there’s a problem.
 
Some years back I had the occasion to stay at the Marriott Hotel at Newark Airport. That morning the hot water heaters were broken so the shower was ice cold. The manager [...]

This week, I advised a client (approximately $1 million in sales revenue) to yank (revoke) a job offer for full-time employment she extended to a freelancer. Allegedly, the woman wanted to leave her current employer (a larger publicly traded company) to join my client full-time. My client gave the candidate one week to submit a [...]

We are hands on, creative marketers, who continually mine the world to deliver new ways to put more money in your pocket.
 A good day for us is when we find a new way to generate revenue in your business.
 Most businesses and managers look for a nickel here and a dime there, but we look for [...]