The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]
Posted in Accounting & Finance, Cash Generators, Client Communication, Copywriting Secrets, Other Big Brands, Product Positioning, Refreshing Marketing Ideas, Sales Secrets, Upsell, Value Proposition | No Comments
To generate new revenue, feature a relevant, focused, hands on promotion or advertisement (ad) and drop your pitch right in your customers’ laps. Include your promotion on your invoices or on a handout that you give your existing customers and target customers. . .
During the Christmas holidays, I visited friends in California and we [...]
Posted in Client Communication, Customer Experience, Customer Satisfaction, Holiday Marketing Ideas, Outback Steakhouse, Product Positioning, Refreshing Marketing Ideas, Repeat Purchases, Sales Secrets, Upsell | No Comments
The Revenue Miner is well into the holiday spirit now and I encourage you to do the same – especially when it comes to treating your customers ‘right’ and increasing your revenues. Please excuse me if you tuned in yesterday looking for this Post as I promised…but I was a “Day Late and a Dollar [...]
Posted in Client Communication, Customer Loyalty Programs, Holiday Marketing Ideas, Refreshing Marketing Ideas | 1 Comment