Sales Secret #1: How Free Advertising Yields 1000% Profit

The other day, I was walking down Main Street in Armonk, NY 10504. It was a very hot day and I passed La Mer Seafood. Outside was a simple advertisement: “Lemonade + Arnold Palmer: $1.50 a Glass.” The ad was written with a magic marker on a white board, approximately 2’ x 3’.
Very simple. Crystal [...]

Outback Steakhouse Super Sales Secrets: Post 1 of 4

To generate new revenue, feature a relevant, focused, hands on promotion or advertisement (ad) and drop your pitch right in your customers’ laps. Include your promotion on your invoices or on a handout that you give your existing customers and target customers. . .
During the Christmas holidays, I visited friends in California and we [...]

Customer Appreciation Holiday Gift Special

The Revenue Miner is well into the holiday spirit now and I encourage you to do the same – especially when it comes to treating your customers ‘right’ and increasing your revenues. Please excuse me if you tuned in yesterday looking for this Post as I promised…but I was a “Day Late and a Dollar [...]