The other day, I visited my friend Eddie at Le Mer Seafood in Armonk, New York 10504. See July 15 post (link at the bottom of this post).
Eddie told me that he visited the new steakhouse in town and he saw a former customer who had moved his offices from across the street from his [...]

Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
 
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]

Publicity Secrets: One of the best ways to expand your business, make more money and gain credibility in your marketplace is through publicity.
Publicity means getting coverage in the media (press coverage) as a story or source of information.
What’s more, publicity is FREE, especially compared to advertising.
Publicity is more powerful than space advertisements because space advertising [...]

Sometimes the concept of FREE really hits home and pulls your customers in like a close shave on a Saturday night. A couple of months back we featured a post about Gillette’s (NYSE: PG) strategy of giving away razors “for free,” winning lifetime repeat customers and making tons and tons of money on selling the [...]