Big Brands that Create Sticky Sales Revenue

To expand your business and create new sales revenue that sticks like grease in a clogged drain, build a brand with a unique name that rings your customers’ doorbell and your cash register.
The other day, my kitchen sink drain got clogged up–too much cooking grease and oil. Excuse the graphics, but the sink was full of [...]

How A Little Customer Reminder Drives New Sales Revenue

One terrific way to generate new sales is to Remind Your Customers about the Special Benefits and the Little Extras you offer - Regularly and Continually.
 
Last week I was training a group on sales techniques in Tysons Corner, Virginia and I stayed at the Hilton hotel.
 
When I checked in I made sure that they had [...]

19 Ways to Recession-Proof Your Business: Part 1 of 2

To recession-proof your business, especially with all the doom and gloom overcrowding the media, plan ahead and take definitive action to lock in revenue and increase profitability. With just a few steps, you can guide your business through any tough times that may come along:

1) Evaluate your product lines and service lines to determine which [...]

The New Name that Pours More Money in Your Pocket

As we head into the New. Year, to generate new revenue, Analyze, Clarify And Crystallize Your Product Names and Service Names. Step back and take an objective look. Is it crystal clear to you — and More importantly Your existing customers and target customers — what your products and services do? Are the benefits completely [...]

Selling Techniques: Needs Benefits Match

Typically, I don’t post twice in one day, but I just had to share this Revenue Mining Tip with You. One of our longstanding clients (five years with a one-year break last year) is a leading Industry expert in the Internet marketing and media space (SEO and SEM). I had a consultation with the CEO [...]

How to Mine the Sales Process - Sense of Urgency Part 1

To The Revenue Miner, a sale IS a sale, no matter whether you are selling cars, hammers, water, or even money!
Today I was in a meeting in Georgia discussing a client’s new real estate project.
I was helping [Matt] the developer (aka borrower) sell his story (the “Project”) to a lender.
Getting to the core, Matt was [...]