How to Calculate Target Selling Price

Selling prices range from low to high and up and down. There are several ways to calculate selling prices.

One way is to study market prices and market pricing — the prices your competition charges for the same goods and services [but, by the way, The Revenue Miner™ is Not a big fan of merely [...]

How A Little Customer Reminder Drives New Sales Revenue

One terrific way to generate new sales is to Remind Your Customers about the Special Benefits and the Little Extras you offer - Regularly and Continually.
 
Last week I was training a group on sales techniques in Tysons Corner, Virginia and I stayed at the Hilton hotel.
 
When I checked in I made sure that they had [...]

How to Trample Your Market By Becoming the Hidden Competition

The best way to generate new revenue can be to seize control over your market by becoming The Hidden Competition. So often we are stymied, caught off guard, by what we don’t know. Sometimes because we focus on the tried and true — for example, the competition we fight every day. And other times because [...]

Magnificent Marketing Techniques: You Should Know

One of the greatest marketing techniques I ever implemented is a “You Should Know” marketing tool (handout) that promotes your business and is almost guaranteed to generate new revenue. In 2004, while I was a Senior Vice President with Citigroup (NYSE: C) and National Sales Manager of its Citicapital Bankers Leasing Unit (B2C), I discovered 17 different ways [...]