Selling prices range from low to high and up and down. There are several ways to calculate selling prices.
One way is to study market prices and market pricing — the prices your competition charges for the same goods and services [but, by the way, The Revenue Miner™ is Not a big fan of merely [...]
Posted in Accounting & Finance, Business Math, Taxes | No Comments
One terrific way to generate new sales is to Remind Your Customers about the Special Benefits and the Little Extras you offer - Regularly and Continually.
Last week I was training a group on sales techniques in Tysons Corner, Virginia and I stayed at the Hilton hotel.
When I checked in I made sure that they had [...]
Posted in Big Brands, Customer Loyalty Programs, Hilton Hotels, Marriott, Refreshing Marketing Ideas, Sales Secrets, Value Proposition | No Comments
The best way to generate new revenue can be to seize control over your market by becoming The Hidden Competition. So often we are stymied, caught off guard, by what we don’t know. Sometimes because we focus on the tried and true — for example, the competition we fight every day. And other times because [...]
Posted in Product Positioning, Refreshing Marketing Ideas, Sales Secrets, Value Proposition | 1 Comment
One of the greatest marketing techniques I ever implemented is a “You Should Know” marketing tool (handout) that promotes your business and is almost guaranteed to generate new revenue. In 2004, while I was a Senior Vice President with Citigroup (NYSE: C) and National Sales Manager of its Citicapital Bankers Leasing Unit (B2C), I discovered 17 different ways [...]
Posted in Client Communication, Product Value, Refreshing Marketing Ideas, Sales Secrets, Value Proposition | No Comments