Proofread Everything You Write Before You Send a Letter, Email, Brochure, etc. Listen to Every word you write.
When you launch a written piece that’s not “perfect” you tarnish your image and reduce your selling power.
 
When you work on a document for a long time it’s likely you become blind; We do. In other words, you [...]

The stealth sales letter or subtle sales letter leverages the soft sell and can often pique your target customer’s interest and help you close the sale. A few months ago, we were pitching a new client on a copywriting project–to write a sales letter for a real estate investing course.  
We had several solid calls and [...]

To generate new revenue and attract new customers and new clients, offer a FREE consultation, FREE critique, FREE review or FREE analysis. Design a promotional service that showcases your offering and has a high perceived value to your existing customers and target customers. This introductory program provides a low-risk or risk-free way for new customers and [...]

The Revenue Miner is well into the holiday spirit now and I encourage you to do the same – especially when it comes to treating your customers ‘right’ and increasing your revenues. Please excuse me if you tuned in yesterday looking for this Post as I promised…but I was a “Day Late and a Dollar [...]